Italian Aggression in Abyssinia Essay Example for Free

Italian Aggression in Abyssinia Essay Background: Benito Mussolini was the dictator of Italy. He wanted to increase Italian influence in Abyssinia (today’s Ethiopia). Long before Mussolini came to power, Italy had tried to take over Abyssinia in 1896 and had suffered an embarrassing defeat. Mussolini wanted revenge for this defeat. He also wanted the natural resources of Abyssinia. Mussolini dreamed of building a big empire for Italy that would be like the ancient Roman Empire. The attack: In 1934, Mussolini made plans to invade Abyssinia. The Emperor of Abyssinia, Haile Selassie, asked the League of Nations for help. Between January and October 1935, Mussolini held talks with the League about avoiding a war in Abyssinia. However, he continued to prepare his army for an invasion of Abyssinia. In October 1935, Mussolini began a full-scale invasion of Abyssinia. The Italian Army had an advantage because it was more modern than the Abyssinian Army. The Italians had guns and planes, while the Abyssinians had spears and bows. What the League did: The League held a meeting to discuss the crisis in Abyssinia. The League’s members had a long debate before deciding that they would stop selling their goods to Italy. However these goods only included rubber and metal. The League took a longer time to decide if it should ban the export of oil to Italy. The League had another way of stopping the war. The fastest way for Italy to send Italian troops and supplies to Abyssinia was by ship and these ships had to pass through the Suez Canal to get to there. The Suez Canal was under British control, so the British could have blocked the Italian ships that were on their way to Abyssinia. However, they did not do this as they thought it would lead to war with Italy. British Foreign Minister Samuel Hoare and French Foreign Minister Pierre Laval held secret talks with Mussolini. They wanted to avoid a war, so they were willing to give Mussolini two-thirds of Abyssinia if he withdrew his troops. Britain and France called it the Hoare-Laval Plan. News of these talks was leaked by the French press. People in Britain and France were angry that their governments had not stopped the Italian invasion. They forced their governments to drop their plan to give Italy control of Abyssinia. The fighting in Abyssinia continued, so Mussolini turned to Hitler for help. Italy completed its takeover of Abyssinia in May 1936. Reasons for adopting policy of appeasement Reason 1 * How can anyone forget World War 1? If we do not make peace with Hitler today, then there will be another war in Europe and millions of young men will die. We are willing to give Hitler what he wants as long as it prevents another war in Europe. Reason 2Â  * The British economy was badly damaged by World War 1 and the Great Depression. The government needs to rebuild the economy. The economy would be destroyed by another war. Reason 3 * Germany has modernised its military and is ready to fight a war. Britain and France are not ready. Appeasement will give us more time to modernise our armies. Reason 4 * We are having problems in many parts of our big empire. The colonies, like India and Palestine, want independence. We do not have the troops to keep order in our colonies and fight a war in Europe at the same time. Reason 5Â  * Britain and France cannot win a war against Germany. We can only win if the USA supports us. However, the USA is currently following a policy of isolation. It won’t get involved with other nations. Reason 6Â  * Most Britons feel that Communism is a far greater threat than Nazism. A strong Germany will prevent Communism from spreading to Central and Western Europe. Reason 7 * Many Britons believe that the Treaty of Versailles was unfair to Germany. Hitler is merely making this treaty less unfair. Once these problems are solved, Germany will become a peaceful nation again. The Munich Agreement Chamberlain went to Germany three times in September 1938 to ask Hitler not to start a war in Europe. At the first meeting on 15 September, Hitler said that he only wanted those parts of the Sudetenland where there were many Germans and only if they voted to join Germany. Chamberlain felt that Hitler’s request was reasonable. On 19 September, the British and the French informed the Czechs of the outcome of the meeting and that it was agreed to let Hitler have certain parts of the Sudetenland. At the second meeting on 22 September, Hitler said that he wanted all of the Sudetenland. He said the Czech government was ill-treating the Germans living there. It looked as if Hitler was ready to go to war at any moment. The British Army was mobilized but Chamberlain was still determined to avoid war. He wanted a third meeting. The third meeting, arranged by Mussolini, was held in Munich, Germany on 29 September. Representatives from Britain, France, Italy and Germany attended the meeting, which was called the Munich Conference. Czechoslovakia and the USSR were not invited. Britain and France said that they would not stop Germany from taking the Sudetenland. In exchange, Germany promised Britain and France that it would not take any more land in Europe. Chamberlain returned to Britain a very happy man. He had prevented war from breaking out. He said that the Munich Agreement had brought about ‘peace for our time.’ The Course of WW2 in Europe, 1939 – 1945 From 1939 to 1941, Hitler and his allies won many battles. They conquered most of Europe, except Britain. In 1941, Hitler turned East and invaded the USSR. The harsh winter and strong Russian defence forced the Germans to retreat by December 1942. By early 1944, the Soviet Army began to regain most of the land that it had lost. It also liberated the East European countries and the Balkans from the control of German troops. By 1945, it began to move towards Berlin. In the Battle of El Alamein, the Allied powers won and drove the combined forces of the Germans and Italians out of North Africa. They soon moved into Italy through the island of Sicily on 10 July 1943, with the Italian capital of Rome falling to the Allies on 4 June 1944. On 6 June 1944, a multinational force of British, American, Canadian and other Allied soldiers landed on the beaches of Normandy in Northern France. These amphibious landings became known as the D-Day landings. In August the same year, Paris was freed from Nazi rule. Soviet troops were advancing rapidly into the German capital of Berlin from the East, while the combined British and American forces moved in from the West. On 30 April 1945, Adolf Hitler committed suicide so that he would not be captured by British, American or Russian troops. On 7 May 1945, Germany’s armies surrendered. The war in Europe was over.

Iroquois Essay -- essays research papers

Nothing is so fundamental yet so important to the freedoms we enjoy as Americans as the United States Constitution, which guarantees our right to do and say as we please so long as it does no harm. The Iroquois Federation preamble describes the purpose of the government set up by the government in their statements the emphasis is placed on perfect peace for the welfare of the people. Their focus was fighting for, the liberty of the people. Among the Indian nations whose ancient seats were within the limits of our republic, the Iroquois have long continued to occupy the most conspicuous position. The Iroquois flourished in independence, and capable of self protection, long after the new England and Virginia races had surrendered their jurisdictions, and fallen into the condition of dependent. Nations they now stand forth upon the canvas of Indian history prominent alike for the wisdom of their civil institutions of the league. Only the Iroquois had a system that seemed to meet most of the demands espoused by the many parties to the debates the Iroquois certainly have a considered the influence on the drafty of our own constitution, and we present day Americans owe them a very large debt. At the time of the founding of Iroquois League of nation, we have only the early stories, which was passed down from generation until such time as a written language existed. We only have stories that were passed down form generation to generation until such time as there was a written language and interprets available to record that early history. Early explores and colonist found the Iroquois well establish as they had been for many generations with a democratic government, with a form at religion that acknowledged a creator in heaven; with a strong sense of family which was used on, and controlled by their women.   Ã‚  Ã‚  Ã‚  Ã‚  In 1744 an Iroquois leader, Canassatege, had an idea. In presenting the idea to his assembly, he realized that no one was listening to what he had to say. He suggested that they should form an umbrella group that consisted of thirteen colonies. The thirteen colonies were derived from the thirteen cousins of the Iroquois people.   Ã‚  Ã‚  Ã‚  Ã‚  He mentioned each colony could keep his authority and the thirteen colonies could speak to each with one voice. Many years later the United States family developed this idea... ...ded for quick land acquisitions on order to serve the interests of the restless white frontiersmen.   Ã‚  Ã‚  Ã‚  Ã‚  Working the legal structures of the United States as well as through demonstrative activities, the Iroquois nations are trying to regain some of their land and protest their rights. They are people with tremendous sense of endurance and inner strength. Their persistence as a viable and cohesive culture is a monument to human values that have meaning in spite of persecution and defeat, by a military strong culture. The league of the Iroquois lives on a testimony to freedom, for all that care to examine it. Its spirit endures as a vision and a good for betterment of mankind. References  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Lathom, Earl: The Declaration of Independence and the constitution. Revised Edition- Copyright 1956  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  www.law.ou.edu/hist/iroquois.html  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Guide Jr., Donald A: The Iroquois and the founding of the American Nation. Copyright 1977  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Morgan, Henry Lewis: League of the Iroquois  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The American Journey

A Paper On Customer Satisfaction

Marketing Is an organizational function and a set of processes for creating, communicating and delivering values to customers and for managing customer relationships In ways that benefit the organization and its stakeholders. These values are related to an economic dimension and the psychological dimension of the said marketing definition. The same dimensions speak about perceived price through transaction values and cognitive and affective influences on brand choice and affective influences.This definition of marketing leads to the importance and critical roles of customers perception of corporate Images and reputation leading to customer satisfaction as an Intermediary to customer loyalty. This Is done In relevance with the belief and fact that customers are the primary ‘assets' of a market and not the product itself. With customers being satisfied, or if customers show a high level of satisfaction then only can the market for the particular product grow. This in turn can lea d to customer loyalty and loyalty intention. What is Customer Satisfaction?Customer Satisfaction Is said to be able to Increase product sales and bring about fulfillment response. It is a Judgment that a product or service feature, or the reduce itself, provided or is providing a pleasurable level of consumption-related fulfillment including levels of under or over-fulfillment. † It is the degree of experience that a customer receives from a good or service provided by a market. Thus ‘Customer Satisfaction' is the measure of this degree of experience or pleasure of customers measured by the number of repeated customers who repeatedly use the goods or service.It is also seen that customer satisfaction leads to the customers being loyal to the product or service thus in return be loyal to the particular brand of the product. It can also be used as a measure of loyalty intention. Oliver(1997) defined customer's loyalty as â€Å"a deep held commitment to rebury or re-patron ize a preferred product or service consistently in the future, thereby causing repetitive same brand or same brand-set purchasing, despite situational influences and marketing efforts that have the potential to cause switching behavior. Loyalty then is the intent or the customer's behavior to rebury the same product or service from a particular source (thus linking to a brand) because of the satisfaction that he or she achieved from using the product/service repeatedly. Why is Customer Satisfaction Important? Talking about customer satisfaction, one must understand why customer satisfaction is important. In asking that question the following reasons come up based on research. The main point is because customer satisfaction as a measure of loyalty intention and customer retention is a leading indicator and a point differentiator.Studying customer satisfaction or performing customer satisfaction surveys yields a better understanding of customer lifetime value and reduces customer chur n. In saying so, keeping and making old customers satisfied is a lot cheaper than acquiring new ones. Making customers happy reduces negative word of mouth for the product or service and thus doesn't affect the product or service negatively. On the other hand, with satisfied and happy customers word of mouth would enable an acquisition of many more other customers who can then be transformed to satisfied customers and then into totally satisfied customers.Retaining customers who are satisfied isn't much of a problem, it is those customers who often have problems with the products or services offered that needs to be looked into. Suppose if a ‘satisfaction' survey is carried out on a particular product, and the result gives a list if any customers who are not satisfied with the product or who gives a low rating for the product; then one must look into how and why they are unsatisfied with the product. One can keep a watch list on these customers and follow up with different que ries so as to determine why they are not satisfied.In knowing this, the brand can know the actual number of people who have intent of repurchase and of those who are actually loyal to the brand. The main difference between competitors in a market is their ability to retain and satisfy those customers who continue to be with them. Bringing customer satisfaction as a main strategy or a core point of action for a brand can be a detrimental factor for two or more competitors offering the same service or product. Take for example Competitor A and Competitor B both offering Product X.A customer C would go for either of the competitor's Product X if C would have received feedback from another customer (say D) if D would have given a positive feedback to given a positive word of mouth feedback to C of the Product X from Competitor A if the competitor A had offered or given a high level of satisfaction to the customer D. Thus the main differentiating factor for C for choosing product X from A and B would highly depend on the recommendation from D. This is what is meant by acquiring new customers and retaining old ones based on customer satisfaction.Studies have shown that totally satisfied customers are more loyal to a brand than Just satisfied customers. The Customer Lifetime Value (CLC) which can yield profit from a customer based on prediction of spending of the customer on a particular product or service is different for totally and Just satisfied customers. Just satisfied customers can and eight defect to other products or services and have a lower CLC. This is because with just satisfied customers, chances of new products from competitors who offer better services and benefits might make them shift from their regular brand and products.This can be attributed to the effect of the new product attributes that wooed them to shift or because of the lack of retention capability of the current brand. In the case of totally satisfied customers however, a new product or s ervice with better offers and benefits than the current brand isn't enough to deter them to take a shift. This might be due to the high loyalty they have towards their current brand because of their high levels of satisfaction they achieved from using the product or service or because of the brand's capability to retain them by incorporating customer satisfaction strategies in their business plans.Thus we can see that Just satisfied customers are willing to shift to other products more readily than totally satisfied customers. Markets should be able to distinguish between these two and formulate strategies to convert Just satisfied to totally satisfied customers which can raise the Customer Lifetime Value and thus increase profit. Consistency as a Customer Satisfaction Tool For a brand to be able to retain customers and to make them satisfied and happy, consistency is one of the major routes in achieving total customer satisfaction.The consistency that the paper talks about is the c onsistent satisfaction of a customer and its measure of relation to the overall sum of customer satisfaction over a period of time. This is in contrast to the measure of a five point scale satisfaction survey of individual customers. In measuring this satisfaction consistency, we measure the attestation levels of an individual customer for a particular product or service provided by a certain brand over their continued use and repurchase of the product or brand. This gives us a better understanding of the customer's response to the product or service though out the customer lifetime value.With increasing use of the product the customer can either be satisfied, totally satisfied or be frustrated with the product. This study based on consistency can then be translated into strategies or plans to enable the brand to retain the dissatisfied customer, convert the Just testified and improve the totally satisfied customer. Throughout the customers' lifetime with the product the brands cons istent work to provide them with excellent and effortless service and a consistent support mechanism can ensure maximum customer satisfaction. However not all brands can offer and deliver the same.Having a positive customer-experience emotions- encompassed in a feeling of trust-were the biggest drivers of satisfaction and loyalty in a majority of industries. Consistency with customers in relationships, services and relations is important to forge trust brands' customer pool. A company's brand is driven by more than the combination of promises made and kept. It is also critical to ensure customers recognize the delivery of those promises. This requires communicating and key messages that consistently highlight delivery and themes.In this case customer's perceptions and views of the brand are reinforced. This in turn generates goodwill in the minds of the customers thus leading into a satisfaction level though the communication of these fulfilling promises and on time market communica tions to reinforce experiences. Relationship between Price and Satisfaction Say a customer A was traveling and had to stop to stay for a night. The hotel that he stayed charged him an exorbitant amount as the room rent and other charges and this caused A to be upset and thus dissatisfied with the hotel.But because of the urgent requirement he had to put up with it. But in staying at the hotel he found out that the overall service of the hotel, the staffs and the facilities provided were much more than he anticipated. When asked to rate the hotel he gave it a ten out of ten. This is an example of how price can be related to satisfaction. But this is not the case with most products and services. Customers often expect good sales and services when they pay a hefty price for a product. If the product performs they are more likely to continue the use of the same product and recommend the same to others.The opposite is the case if the product doesn't meet the necessary requirements the cu stomer had in mind while paying for it. If that's the case, a sure negative response from the customer via word of mouth would go to others, thus making the brand lose out on a potential customer while not retaining a customer. Thus customer satisfaction and price has a direct negative relationship and impact on customer attention. This is regardless of satisfaction with the service experience or reward programmer membership status.This also shows the price sensitivity of customers in relation to being satisfied with a product or service. Achieving Customer Satisfaction As customer satisfaction is an important factor for brands, companies and the market, plans and strategies must be included to achieve the same. This part of the paper will give a simple layout on how to achieve customer satisfaction. Since the business or the market continues to exist because of the customer, the customer should be made the first priority. This is in accordance to what was said at the beginning of t he paper where customers where declared as assets of a market.If customers are unhappy and uncaring for a product or service; chances are they have already made up their minds to shift to another. They also are highly capable to spread negativity about the same product or service via word of mouth. A â€Å"Can-Do† attitude by sales executives and the staffs in general can go a long way to making customers happy and satisfied. Inconvenience caused by the staffs and personnel at a retail shop or outlet can cause a very long lasting negative impression on the minds f the customers. The lesser the complaints received, the more highly the customer is satisfied with the service.Communication with customers also offers a great platform in creating relationships with them and building trust in them. Also communication about the services and products provided by the brand to increase the knowledge of the customer is an ideal way to retain customers. If the full quality and service of a product and the extent to which the product or service can be used is made known to customer gets about the product or service, the more highly it can affect his/her purchase decision again and again. This can then lead to customer retention and satisfaction.Timing is also one of the basic factors that can lead to customer satisfaction or dissatisfaction. On time deliveries, sales and services, and deadlines are real time factors influencing customer satisfaction. Uncertainty and lack of confidence with customers are negative points on the customer's mind. Your customer expects prompt, courteous service. When asking for service help, your customer should never have to make a second call. Establish clearly defined and attainable service standards using the input of customers and employees. Ensure hat those standards are thoroughly understood by employees and promoted to customers.Put the standards into practice through employee reward programs that establish and recognize excellenc e in service. Research into competitors actions to improve your own goals and improve your own techniques and services. Remember that the customer is the markets' everything. Complains must be listened and taken into account. Positive solutions must be encouraged along with politeness, compliments and enthusiasm. You are the company that the customer sees. The customer is always evaluating you, so offer a better service than your competitors ND always show interest in the customer.Conclusion In concluding we can see that although there are customers who will always buy and purchase a product or service because of needs and requirements; totally satisfied customers are hard to find. Retaining Just satisfied customers also is a hard process since it entails a lot of work and research into why there can be a shift even when they are satisfied. Customer satisfaction is thus seen as not Just a unit of measure for brands and markets to calculate their profits and revenues but is seen as a n important factor for marketing strategies and plans.This is because the more satisfied the customers are, the more loyal they can become and the more loyal they become the more benefit the brand and the market can achieve from them in terms of profit and revenue. The results of the study shows that the markets offering different products and services should concentrate on customer satisfaction as it plays an important role in retaining customers which are the â€Å"Assets† of any market. References 1. Enhance Plus; â€Å"Why is Customer Satisfaction Important? † 2. â€Å"The effect of price on return intentions: Do satisfaction and reward programmer membership matter?

The Schutz Marke Wall Clock - 1338 Words

A treasured time piece in transition to family heirloom. The Schutz Marke Wall Clock is a unique blend of art and furniture and is characteristic of the German craftsmanship of the 19th century and stopped production after 1932. Ironically, Louise Pearson (my great-grandmother) purchased this clock in 1932. The picturesque style of this brand of clocks makes it a centerpiece in the home, as many have them hanging in their home to this day. â€Å"Regulator clocks, sometimes referred to as pendulum clocks, were invented in the late 18th century in a quest for greater timekeeping accuracy† (. This is a culturally symbolic timepiece and its character is more enhanced as it is no longer crafted by Schutz Marke. Many have the clocks hanging on their walls, even without that special meaning they hold for some. My grandmother perceives this as both functional and symbolic of her relationship with her mother and the meaning it held for her, and that is why she has one. The intricat e details along the sides and in the hands themselves is amazing. There are many types of clocks made and manufactured but the Antique Schutz Marke German Vienna wall clock is a classic—a strikingly magnificent work of art. The importance of this artifact is that the details tell the craftmaker’s story from the time period it was created. Its craftsmanship is just one aspect of its significance, as this time piece brings that connection from past, present, and future for a family. The particular clock